portfolio
Driving Global Innovation in eMobility and Automotive Technology.
Throughout my career, I have worked with top-tier companies like Mercedes-Benz, Daimler Truck, General Motors, and Siemens, managing high-impact partnerships and delivering multi-million-dollar projects. I thrive on solving complex challenges, turning ideas into scalable solutions, and shaping the future of mobility.
Please find below a selection of high-impact, innovative projects I was able to deliver to industry-leading companies.
Digital Innovation/NPI
General Motors Europe – 2023
I defined commercial offerings for home and public charging across diverse B2C and B2B segments, established strategic partnerships with pan-European charging aggregators and home charging providers, and oversaw the development and introduction of the Cadillac Europe Charging App. In addition, I developed roadmaps for future charging and energy solutions aligned with global strategies and regional market insights.
M&A Project
Daimler Truck North America – 2022
I defined technical requirements and CAPEX estimates for a proposed ~$650M public commercial charging network – now known as “Greenlane”. I advised and collaborated closely with financial analysts and technical experts on modelling inputs for the financials. I also guided site build-out and business strategy through data-driven insights, leading a team of data scientists.
Go To Market Strategy
Daimler Truck North America – 2021
I led the go-to-market efforts and project for a strategic initiative. Expanding the business beyond the core product I introduced a charging infrastructure ecosystem including hardware portfolio and accompanying software. Additionally, I consulted on and implemented several fleet electrification projects involving 20+ commercial vehicles, creating tailored customer solutions.
Operations Management
Mercedes-Benz North America – 2019
I developed test cases and user stories for vehicle software and apps, conducted End-2-End testing, and ensured continuous quality improvement aligned with global development teams. For the Autonomous Ride-Hailing Pilot with 16+ vehicles, I was responsible for service design, user experience strategy, and training manuals.
Business Development
Mercedes-Benz Singapore – 2019
I implemented a KPI-based, quantitative maturity model to assess Smart City Readiness across more than 15 markets within the Africa, Asia, Pacific region. I developed comprehensive market entry strategies for a diverse portfolio of products and services, proactively identifying and pursuing new business opportunities to drive growth and innovation.