Commercial, GTM & Strategy Leader. Platform Builder.

Siemens · General Motors · Daimler Truck · Mercedes-Benz · BMW · Audi

How I work

I engage in two ways depending on what you need.

Executive roles — I am open to Director and VP positions in commercial leadership, GTM strategy, sales, or business development at technology companies operating at the hardware-software intersection. If you are building a platform business in deep tech, industrial technology, or digital infrastructure and need someone who has done it — reach out.

Strategic advisory — I work with a focused set of companies on GTM strategy, commercial architecture, and platform design. Clients include automotive OEMs, Tier 1 suppliers, and consulting firms navigating AV, EV, and AI transitions.

What I bring:

  • Enterprise GTM & Commercial Leadership
  • 0-to-1 Platform Builds
  • Strategic Turnarounds
  • Board-level Commercial Architecture

All of it owned end-to-end — from business case to board approval to commercial execution.

Levelset

My newsletter on commercial strategy, platform architecture, and organizational design for physical-digital ventures. Published twice a week. No consulting frameworks. Real thinking about how these businesses actually get built, from someone who has built them.

Explore my Portfolio

Six case studies: EV charging platforms launched across eight European markets, a $650M infrastructure joint venture with BlackRock and NextEra, hardware-software GTM from zero to $13M in year one, enterprise platform strategy inside a global industrial company, autonomous fleet operations, and multi-market entry across Asia-Pacific and Africa.