portfolio
Driving Global Innovation in eMobility and Automotive Technology.
I work at the intersection of technology, strategy, and innovation, helping organizations solve complex challenges, build scalable solutions, and deliver measurable results.
My portfolio spans work with Fortune 500 companies and global leaders such as Mercedes-Benz, Daimler Truck, General Motors, and Siemens, managing high-impact partnerships and delivering multi-million-dollar initiatives.
Below is a selection of projects that demonstrate my ability to bridge emerging technology with real-world business outcomes — across mobility and beyond.
Digital Innovation/NPI
General Motors Europe – 2023
Challenge: Launch a premium EV brand in Europe with a seamless charging and energy solution that meets diverse customer needs across B2C and B2B markets.
Action: Designed commercial offerings for home and public charging, developed strategic partnerships with pan-European charging aggregators and home charging providers, and oversaw the launch of the Cadillac Europe Charging App. Created long-term product and service roadmaps aligned with global innovation strategies and regional market insights.
Impact: Delivered a scalable digital platform that improved customer experience, supported market entry, and established a foundation for future connected services.
Core Skills: Digital product strategy, partnership development, market adaptation, platform launch
M&A Project
Daimler Truck North America – 2022
Challenge: Define the business case and technical roadmap for a large-scale public commercial charging network to serve heavy-duty fleets.
Action: Created technical requirements and CAPEX estimates for a proposed ~$650M network (now “Greenlane”), collaborating with financial analysts and technical teams to refine investment models. Guided site build-out strategy through data-driven insights, leading a team of data scientists.
Impact: Enabled strategic investment decisions with a robust, data-backed business case, positioning the initiative for scalable rollout across North America.
Core Skills: M&A strategy, data analytics, infrastructure planning, cross-functional leadership
Go To Market Strategy
Daimler Truck North America – 2021
Challenge: Expand the business beyond vehicle sales into a full electrification ecosystem.
Action: Led go-to-market strategy for a portfolio of charging hardware and software, developed fleet electrification programs for 20+ commercial vehicles, and tailored customer solutions to meet operational requirements.
Impact: Diversified revenue streams, accelerated fleet electrification adoption, and positioned the brand as a holistic solution provider.
Core Skills: GTM strategy, ecosystem building, product portfolio design, customer solutions
Operations Management
Mercedes-Benz North America – 2019
Challenge: Ensure the seamless deployment of autonomous ride-hailing technology and connected vehicle services.
Action: Developed test cases and user stories for vehicle software and apps, conducted end-to-end testing, and drove continuous improvement processes. For the autonomous ride-hailing pilot (16+ vehicles), managed service design, user experience strategy, and operator training materials.
Impact: Delivered operational readiness and user experience frameworks for one of the industry’s early autonomous mobility pilots.
Core Skills: Service design, UX strategy, operations management, technology validation
Business Development
Mercedes-Benz Singapore – 2019
Challenge: Evaluate smart city readiness and identify high-potential markets for innovation-driven products and services.
Action: Designed a KPI-based maturity model to assess smart city potential across 15+ markets in Africa, Asia, and the Pacific. Developed market entry strategies and identified new business opportunities across mobility, infrastructure, and digital services.
Impact: Provided data-backed strategies that informed investment priorities and supported cross-regional growth initiatives.
Core Skills: Market analysis, smart infrastructure, strategic planning, cross-cultural business development