building technology that works in the real world.
I build and commercialize technology at the intersection of physical systems, software, data and AI.
Over the past decade, I have worked across autonomous systems, intelligent platforms and connected infrastructure, taking complex technologies from architecture and 0-to-1 product development through deployment, business-model design and commercial scale.
My experience spans a Level 4 autonomous ride-hailing pilot, a connected hardware/software platform across six European markets, the technology and commercial architecture for a $650M infrastructure joint venture, and the application of AI and IoT to connected operations.
Today, I lead Siemens Switzerland’s eMobility business with responsibility for P&L, strategy and cross-functional leadership.
from engineering to technology businesses
I started my career in engineering, working on electronic systems, product development and new-product introduction.
That technical foundation has shaped how I approach business leadership today. I tend to see products not as isolated pieces of hardware or software, but as systems: technology, users, operations, economics and organizations all have to work together.
Over time, my work expanded from engineering into product, from product into platforms, and from platforms into building and leading technology businesses.
What connects those experiences is not a particular industry. It is the challenge of turning complex technology into products, platforms and businesses that work in the real world.
how I work
think in systems
The most interesting technology problems rarely fit neatly within one function.
I work across physical systems, software, APIs, data, users and operations to understand how the pieces interact and where value is actually created.
connect technology and business
I am most useful at the boundary between the two.
I can move from a conversation about system architecture or product requirements into business models, unit economics, partnerships, GTM and P&L without treating them as separate problems.
build from 0-to-1
Much of my career has involved situations where neither the product nor the playbook fully existed yet.
I enjoy that ambiguity: defining the system, building the product, establishing the business model and creating the structures required to deploy and scale it.
operate in the real world
A good architecture is not enough.
Technology has to survive customers, operations, regulation, legacy systems, economics and organizational complexity. I care about the path from what is technically possible to what actually works.
what I’m interested in
I am particularly interested in technologies that bring intelligence into the physical world.
Autonomous systems, physical AI, robotics, intelligent platforms and industrial technology are increasingly bringing together capabilities that were once separate: hardware, software, sensing, data and AI.
The technology itself is fascinating. But the question I find even more interesting is:
How do we turn these technologies into products and businesses that can operate and scale in the real world?
That is the problem I want to keep working on.
beyond the day job
I write levelset, where I explore technology commercialization, platform architecture, physical-digital systems and the business and organizational choices behind emerging technology.