bio

I have spent the past decade building at the hard edge of hardware and software — platforms that connect physical infrastructure to digital systems, and businesses that have to work in both worlds simultaneously.

My career moved through product and commercial leadership at Mercedes-Benz, Audi, BMW, Daimler Truck, and GM before I took on full P&L ownership at Siemens. The thread across all of it: I have consistently been brought in where there is no playbook — to build something new, fix something broken, or define something that did not exist yet.

A $650M infrastructure joint venture with BlackRock and NextEra. GM’s first European EV charging platform across six markets. A Level 4 autonomous ride-hailing operation in San Jose. A business unit restructured and returned to growth within twelve months.

Currently open to Director and VP roles in commercial leadership, GTM strategy, sales, or business development at echnology companies in deep tech, industrial, and digital platform markets.

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I also run levelset, a weekly newsletter on commercial strategy and platform architecture for physical-digital businesses. It’s where I think out loud about how these companies actually get built.

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At the end of it: I’m a builder. Give me ambiguity and I’ll create structure. Give me chaos and I’ll build systems.

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what I bring

Enterprise GTM & Commercial Leadership

I own revenue. I design the go-to-market model, build the team, and close the deals — in complex, multi-stakeholder enterprise environments with long cycles and high stakes.

0-to-1 Platform Builds

I have launched hardware-software platforms from zero in markets that did not exist yet — across multiple geographies, technology stacks, and regulatory environments. The absence of a playbook is a feature, not a problem.

Strategic Turnarounds

I am the person brought in when a business has stalled. I diagnose fast, restructure where needed, and install the commercial rigor to return a unit to growth.